adQuery
AdQuery is the answer to many of the marketing industry's ills. It was created to develop selected areas of digital marketing based on our and our clients' knowledge, experience and advertising needs. How did it come about?
Collaboration with new publishers
Expanding the product offer with Shopable Ads
Expanding the product offer to include the ability to implement conversion codes
Designing additional 10 ad formats to respond to market trends, including:
AdQuery's entry into the German market
Collaboration with Top 10 publishers in Poland
Designing more than 20 additional ad formats based on social media trends, including:
Creation of a Brand Lift survey in the adQuery environment
Exceeding the reach of 20 million unique users}
Expansion of co-operating with more publishers
Moving all client campaigns to adQuery
Starting the work on building user segments
Starting the work on implementing Footfall Marketing into the offer
Adding additional capabilities, allowing more precise targeting of campaigns
Google announces withdrawal of cookies
Discovering a niche in the advertising market
Creation of our own user identifier, independent of cookies [QID]
QID
Creation of a tool that analyzes the advertising environment and contextual targeting [SEMTEQ]
SEMTEQ
Creation of an anti-fraud system [QOPS]
QOPS
Start of cooperation with the first publishers
Designing the first formats in the Q-Design Hub:
ads in image
smart scroller
display chat bot
2 awards at the MIXX Awards in the category: Innovation&Smart Solutions
CEO
Director of Sales and Product Development, region: CEE
Director of Sales and Product Development, region: DACH
Publisher Manager
