Proof of attention: beyond impressions in advertising
People scroll fast. Ads compete with an endless stream of videos, memes, messages, and more. In that flood of content, the difference between being seen and being truly noticed is…
Insights from 2025 E-commerce Fair
We had the pleasure to attend one of the largest e-commerce events in Poland – the 2025 E-commerce Fair in Warsaw. This gathering, which has attracted market leaders, innovators, and…
Contextual targeting: The right ad at the right time
One of the most significant advancements in digital marketing is contextual targeting. Consumers expect ads that speak directly to their interests and needs. Gone are the days of generic, untargeted…
Ad Fraud – enemy of your advertising campaignÂ
Ad fraud is one of the biggest challenges in digital marketing. While modern advertising offers incredible opportunities, it also opens the door to those who seek to exploit the system…
Zero Party Data: The future of truly personalized marketing
Data privacy is a growing concern, and brands are feeling the pressure. People are gaining awareness of how their data is being used, and they’re taking matters into their hands. With privacy regulations like…
What is Brand Safety and why it matters?
Maintaining a positive brand image has never been more challenging—or more important. With the rise of programmatic advertising, social media, and the constant flow of online content, the risk of…
First party cookies vs. third party cookies. What’s the difference?
Cookies are small pieces of data stored in web browsers that allow websites to remember certain information about users, such as login credentials and preferences. However, not all cookies are…