adQuery at IAB MIXX Awards 2025
The 2025 edition of the IAB MIXX Awards once again proved why it’s among the most important events in Polish digital marketing. For adQuery, this year carried special meaning. We joined…
Do eco-friendly advertising have targeting limitations?
Environmental responsibility in digital marketing gains momentum. Brands now evaluate campaign performance together with their environmental impact. One factor that deserves more attention is targeting precision. Many marketers connect precise…
Q-ECO: The future of sustainable marketing
Digital advertising feels invisible, yet every impression consumes energy. Each server call, data transfer, creative load, and auction request contributes to real CO₂ emissions. As the industry grows, advertisers increasingly…
Best practices for effective campaign optimization
Strong audience targeting can change the direction of your campaign. When you adjust your audience thoughtfully during delivery, you give the algorithm better signals, strengthen relevance, and protect your budget.…
Advertising goals: Awareness, traffic, and engagement
In digital marketing, every successful campaign starts with a clear goal. Whether you’re building brand recognition, driving visitors to your website, or creating deeper interaction with your audience, defining your…
How to choose the right ad format for your campaign goal?
Every successful ad campaign starts with questions: what do you want to achieve?Do you want more people to hear about your brand? Drive traffic to your website? Or maybe boost…
September 2025: adQuery and adtech events
September was a busy month for us at adQuery. We had the chance to take part in several important events across Europe. Each of them was filled with conversations about…
CTV vs OTT: Key differences explained
Despite all the hype, we still hear it from marketers every quarter: “Wait, CTV and OTT aren’t the same thing?” It’s a fair point. These terms are often used interchangeably…
Understanding omnichannel customer journey map
When people talk about omnichannel customer journey maps, the first image that comes to mind is often a complex diagram filled with arrows, touchpoints, and decision trees. It looks impressive,…
“Uwaga, ECO!”: Insight marketing report
We have prepared the “Uwaga, ECO!” report in collaboration with SW Research and under the patronage of IAB Poland. For this study, we surveyed 1,000 respondents across Poland, representing different…
What is Display Advertising? Definition, types, and myths
You’ve probably seen thousands of display ads today: on news portals, mobile apps, or while scrolling social media. This type of advertising is designed to capture attention through visuals and…