People scroll fast. Ads compete with an endless stream of videos, memes, messages, and more. In that flood of content, the difference between being seen and being truly noticed is everything. Just showing up on someone’s screen? That’s not enough anymore.
That’s where we go beyond impressions. We focus on evidence that our ads do more than just appear on screens—they engage people.
What we mean by proof of attention?
Many advertising companies rely on basic metrics like impressions or clicks to measure the success of their campaigns. While these metrics are useful, they don’t always tell the full story.
Most ad metrics stop at visibility—was the ad technically on screen? But we ask a more important question: did anyone actually pay attention?
We go a step further. Instead of only measuring how often an ad is shown, we focus on whether users actually notice it.
Proof of Attention means that we don’t just rely on assumptions or guesses. We base our decisions on real data. Research tells us exactly how users interact with our ads, so we know that our campaigns are doing more than just reaching a wide audience—they’re actively capturing attention, which means higher chances for engagement and conversions.
Attention in seconds, not just CTR
Let’s get into the numbers.
Our mobile-first formats like Story Ad and Clip Ad are designed to maximize active attention time—especially in mobile environments where distractions are highest.
In recent tests, Story Ad achieved:
- 1,400 seconds of attention per 1,000 impressions on mobile
That’s 3× higher than the mobile ad industry average, which typically sits around 400–500 seconds per 1,000 impressions.
This is a clear sign that our ads are truly holding attention, leading to better engagement, stronger brand recall, and ultimately, more conversions.
Attention Funnel: data-driven approach
One key element of our approach is the Attention Funnel. It helps us track the full journey a user takes with an ad—from the first moment they see it to when they take action.
The funnel measures how long users are actively engaging with an ad, going beyond just whether they had a chance to see it. For instance, an ad is considered “viewed” only when the user directs their attention to it—not just when it shows up on the screen.
We don’t stop there. We also test different ad formats to see which ones generate the most engagement. We’re constantly analyzing elements like colors, text, images, and animations to identify which ones hold attention and keep viewers engaged.
Backed by research: from data to creative
Our approach is rooted in more than just metrics—it’s backed by research. With Q-Research, we explore how campaigns influence user behavior and brand outcomes, helping us build a clearer picture of what works and why.
We use several tools to measure different aspects of performance:
- Footfall – Tracks how digital campaigns translate into physical store visits.
- Brand Lift – Measures how a campaign impacts brand awareness and perception.
Build your next campaign with attention in mind
In short, it’s not enough for ads to just appear. At adQuery, we focus on making sure they actually capture attention and engage your audience.
If you want to ensure your next campaign captures real attention and leads to meaningful engagement — contact us.
You’ll find us on LinkedIn or Facebook — we’d appreciate hearing your perspective!
