Factory, one of Poland’s leading outlet retail chains, launched a “Club Days” campaign offering a 20% discount to new sign-ups. The brief was clear: generate more high-quality leads, without raising media spend.
How did we do it? local targeting — combining relevant geo, behavioral data, and real-time optimization to reach the users most likely to convert.
Challenge: turning traffic into leads
Factory had visibility and traffic — but volume doesn’t guarantee conversion. We had to move beyond exposure and focus on efficiency and user intent.
. Common obstacles faced in such campaigns include:
- Low conversion rates: Traffic alone doesn’t guarantee conversions, so the focus was on encouraging those final steps.
- Ad fatigue: Showing the same ads repeatedly can make people ignore them. To keep interest high, we needed to keep the ads fresh and engaging.
- Reaching the right audience: You can’t convert just anyone. The focus was on targeting users who were more likely to complete the registration process and convert into valuable leads.
- Hesitation to provide personal data: Privacy concerns were top of mind for users, particularly those aged 18–44. Addressing these concerns and building trust was key to encouraging users to share their personal information.
Our Approach: targeted, relevant, optimized
The success of this campaign was driven by a clear strategic decision: focus on relevance over reach. We moved away from mass reach and instead focused on users who were truly close — both in location and intent.
AI-driven targeting
We focused our ads on five key locations, targeting people within a 15 km radius. This helped us reach nearby users who were most likely to take advantage of the offer.
In addition, we used AI to analyze how users interacted with our ads in real time. This allowed us to adjust our messaging so that each user saw content that fit their needs, ensuring the right message reached the right people at the right time.
Real-time campaign optimization
We kept a close eye on the campaign throughout its run and made adjustments as needed. Real-time optimization helped us stay responsive to shifting user behaviors while ensuring that our efforts delivered high-quality leads.
Results: High-quality leads that deliver
The lead campaign delivered impressive results for Factory, including:
- >5% CTR – indicating high user interest and engagement.
- >74% viewability – meaning the ads were visible to a wide portion of the target audience.
- +30% more high-quality leads compared to the previous year.
The campaign’s success was built on a simple but powerful insight — the more relevant the ad, the higher the response. Instead of chasing innovation in format or volume, we optimized for context, proximity, and intent.
And it worked.
Ready for similar success?
We know that high-quality lead generation requires more than just targeting. It takes precision, strategy, and constant optimization to create impactful campaigns that generate measurable results.
If you’re looking to improve the performance of your own campaigns and see similar success, feel free to contact us or reach out via LinkedIn or Facebook!
