September was a busy month for us at adQuery. We had the chance to take part in several important events across Europe. Each of them was filled with conversations about adtech, advertising, and programmatic media. From Cologne to Warsaw, our team shared insights on technology, new ad formats, and the future of digital marketing.
IAB CAMP: Exploring WEB3 in advertising
We started the month at IAB CAMP, where the focus was on WEB3 and the next generation of the internet. For us, this topic felt like a natural fit. Together with our partners from seecoin and seegame, we discussed how decentralization, tokenized communities, and blockchain are changing the way advertising works.
On stage, our CEO Marek Naruszewicz and Sebastian Koprzywa, COO of seecoin, explained how WEB3 can redefine engagement and value creation for brands and users. Meanwhile, off stage, Ania Gruszka and Katarzyna Knecht added their perspectives on monetization and gamification.
The takeaway? WEB3 is not just a temporary idea. Instead, it brings real opportunities to rethink loyalty, ownership, and the way brands build relationships with audiences.
eMarketing event: AI in everyday marketing
Next, we joined the eMarketing.pl conference in Warsaw. This event is known for its practical approach to performance and brand campaigns, covering content marketing, social media, e-commerce, and programmatic advertising.
Our Account Team Lead, Dominika Piwowarczyk, presented on the Small Appliances category in e-commerce. She explained why it is such a competitive space and showed how AI-driven adtech solutions can help brands grow. To make it concrete, she shared a Russell Hobbs case study, with real results in visibility and sales.
DMEXCO 2025: Be bold. Move forward
In mid-September, we traveled to Cologne for DMEXCO, Europe’s leading event for digital marketing and adtech. With more than 40,000 participants, 600 speakers, and 800 exhibitors, the focus this year was on AI, retail media, CTV, sustainability, and programmatic growth.
Our team – Ania Gruszka, Elżbieta Pawlowski, and Jarosław Łuczka – shared adQuery’s latest ad formats, technology updates, and case studies from the CEE and DACH markets. As a result, we had the chance to connect with partners, learn from global experts, and see where programmatic is heading next.
WPP Media: Innovation festival
At the end of September, we joined the Innovation Festival by WPP Media in Warsaw as an official partner. The event gathered hundreds of clients, managers, and startups to exchange ideas on MarTech, innovation, and the role of AI.
Among the highlights, David Gram, former innovation leader at LEGO Ventures, explained how intrapreneurship can spark real change in big organizations. György Lévay from Infinite Biomedical Technologies showed why AI still struggles to match human abilities in controlling prosthetics.
Looking back and forward
Taking part in IAB CAMP, eMarketing.pl, DMEXCO, and the Innovation Festival in just one month showed us how fast the industry is moving.
For us, September confirmed that:
- AI is no longer optional – it is already a driver of efficiency in campaigns.
- WEB3 is a direction worth taking – it changes the rules of engagement between brands and users.
- Retail media is becoming central to global advertisers.
- Programmatic remains the backbone of digital advertising, but it is being redefined by new data and technology.
At adQuery, these lessons fuel our mission to build smarter and more effective advertising solutions. September 2025 was intense, but it left us energized and ready for the next chapter.
