The 2025 edition of the IAB MIXX Awards once again proved why it’s among the most important events in Polish digital marketing. For adQuery, this year carried special meaning. We joined as a sponsor, and our Chief Growth Officer, Ania Gruszka, served as the chair of the jury.
What makes MIXX different
What are the IAB MIXX Awards? It is a competition that recognizes the most effective digital marketing campaigns in Poland. The goal is simple, to reward projects that connect creative ideas with real, proven results.
MIXX stands out because it focuses on work that delivers measurable results. The event celebrates creativity, but always in the context of execution and impact. More than 170 campaigns were submitted this year. The jury reviewed them through four simple criteria: idea, execution quality, innovation, and performance.
A few trends surfaced quickly during the discussions.
- Content marketing and digital PR continue to gain importance because audiences respond to well built stories.
- Retail media and AI driven analytics influence how teams plan, measure, and optimize campaigns.
- Social purpose campaigns are more visible, because people expect brands to contribute to something meaningful.
- The strongest entries combined strategy, creativity, and data. This balance consistently led to clearer and more convincing results.
Ania summed up the jury’s perspective in a way that reflects what stood out across categories:
“The common thread among the awarded projects was a clear and consistent strategy supported by solid data. Campaigns that define their goal, match it with the right tactics, and prove real outcomes always deserve the highest recognition. These are the actions that set today’s standards for the entire industry”
says Anna Gruszka, Chief Growth Officer at adQuery and Chair of the IAB MIXX Awards 2025 Jury.
adQuery in action
Our role at MIXX went beyond sponsorship. Ania presented awards in the Online Marketing with Influencer category, recognizing campaigns that delivered:
- L’Oréal, “Unieś rzęsy do samego nieba!” – First place
- Danone, “Roślinnie, Zawsze Pysznie!” – Third place
- ING Polska, “Bitwa na rymy w Mieście ING w Roblox” – Third place
- Lidl Polska, “LIDL Polska wchodzi na TikToka” – Distinction
See you next year!
Congratulations to all winners and nominees! At adQuery, we’re proud to support events like this and be part of the future of digital marketing in Poland!
