We’re starting 2026 with an exciting milestone. adQuery is now the exclusive external partner for Carrefour Retail Media.
This partnership brings structure and clarity to Retail Media in Poland. Brands and agencies can now access campaigns across stores and digital channels through a single partner who supports entire process.
Retail media works best when data, media, and execution are aligned. Fragmented access and complex setups often limit results. With this partnership, campaigns become more predictable, measurable, and easier to manage.
Bringing efficiency and clarity to Retail Media
Retail media is most effective when data, media, and execution work together. In the past, fragmented access and complex processes could slow down campaigns and limit results. Now, working with Carrefour, adQuery helps ensure that campaigns are consistent and effective across both offline and online channels.
Two pillars of Retail Media: on-shelf and off-shelf brands
The partnership focuses on two main areas. First, campaigns for on-shelf products, brands already available in the network, including FMCG, food, and electronics. Second, campaigns for off-shelf products, promoting special offers to store visitors and app users. This approach allows brands from different sectors to use retail media effectively, regardless of their direct presence on the shelves.
Using the store as a medium
Retail media campaigns now reach customers through multiple touchpoints. In-store screens, point-of-sale posters, and digital tools such as the Carrefour mobile app work together to provide a consistent brand experience. Campaigns in the app are connected with in-store displays, ensuring that messaging stays coherent across every customer interaction.
“Retail Media is more than a brand’s presence in-store. Across the communication ecosystem, synergy is key. Our partnership with Carrefour shows how digital expertise, combined with retail media, can connect offline and digital channels, develop an omnichannel approach, and open the store environment to a variety of advertisers”
— Jarosław Łuczka, Partnerships Director, adQuery
Looking ahead
This partnership opens a new phase for our retail media offering. The first campaigns are already live, and early feedback confirms the value of this approach.
