“Uwaga, ECO!”: Insight marketing report
We have prepared the “Uwaga, ECO!” report in collaboration with SW Research and under the patronage of IAB Poland. For this study, we surveyed 1,000 respondents across Poland, representing different…
What is Display Advertising? Definition, types, and myths
You’ve probably seen thousands of display ads today: on news portals, mobile apps, or while scrolling social media. This type of advertising is designed to capture attention through visuals and…
What is AdTech?
Wondering what AdTech means and why it plays a crucial role in digital advertising? AdTech, short for advertising technology, consists of the software and data tools brands and publishers rely…
Cookieless advertising: 5 things every marketer needs to do now
For years, cookies have been the backbone of online tracking. They quietly followed users around the web, stitching together behavioral profiles that powered targeting and personalization. Now, that era is…
Brand Lift: post-campaign surveys still matter in 2025
Marketing in 2025 is more complex than ever: data is fragmented, consumer privacy is a priority, and traditional attribution methods often fall short. In this environment, brand lift measurement remains…
How do you measure brand awareness?
Brand awareness by itself doesn’t pay the bills. But if you’re running ads, it’s the reason your CPCs go down, your conversion rates go up, and your brand starts showing…
Brand Safety vs. Brand Suitability: Protect your brand
In digital advertising, where your ad shows up matters just as much as what it says. If you’re serious about building trust, protecting your brand, and getting better results from…
Insight driven marketing: “Uwaga, klikam!” report
Every day, we’re bombarded with hundreds of digital ads. Whether we scroll through Instagram, watch videos on YouTube, or search on Google, ads are everywhere. But have you ever stopped…
Retargeting marketing: How to win back lost customers
Let’s be honest, most people don’t buy on their first visit. They browse, they hesitate, and then… disappear. It’s frustrating. You put effort into attracting traffic, only to see potential…
adQuery partners with Sustainable Economy Summit 2025
The Sustainable Economy Summit 2025 was a great chance to see how companies are moving past the idea of sustainability as just a trend. We were proud to be a…