Footfall data: How to track in-store traffic
We spend so much time optimizing for clicks, impressions, and conversion rates that it’s easy to forget what happens after someone sees your ad. Especially if you’re working with physical…
adQuery partners with Best Brands Poland 2025
This year, adQuery joined Best Brands Poland 2025 as a partner — a leading marketing event that recognizes brands creating real, measurable impact in the market. Often called the “Oscars…
Omnichannel vs. Multichannel: What marketers need to know
Brands connect with customers through multiple channels—websites, social media, email, mobile apps, and even physical stores. But being present everywhere isn’t enough. How you manage these channels can make or…
Proof of human: ads built by experts
Most digital ads today are automated, relying on algorithms and templates. However, we believe in a different approach. We create every ad in-house, from start to finish, with a real…
adQuery Perspectives: exploring the future of adtech
On May 14, 2025, we hosted adQuery Perspectives – a unique event of industry leaders, innovators, and tech enthusiasts at Skyfall. The idea? To create a space for meaningful conversations…
Case study: +30% more leads for Factory
Factory, one of Poland’s leading outlet retail chains, launched a “Club Days” campaign offering a 20% discount to new sign-ups. The brief was clear: generate more high-quality leads, without raising…
Choose the right ad format
Choosing the right ad format is a crucial step of any digital marketing campaign. A well-selected ad format captures your audience’s attention and enhances the effectiveness of your campaign. In…
Proof of attention: beyond impressions in advertising
People scroll fast. Ads compete with an endless stream of videos, memes, messages, and more. In that flood of content, the difference between being seen and being truly noticed is…
Insights from 2025 E-commerce Fair
We had the pleasure to attend one of the largest e-commerce events in Poland – the 2025 E-commerce Fair in Warsaw. This gathering, which has attracted market leaders, innovators, and…
Contextual targeting: The right ad at the right time
One of the most significant advancements in digital marketing is contextual targeting. Consumers expect ads that speak directly to their interests and needs. Gone are the days of generic, untargeted…