Brand Lift is a powerful tool designed to measure the true impact of your advertising campaigns on brand awareness, perception and overall effectiveness.
See how your campaigns shape opinions and optimize your strategy for even better results.
Brand Lift is a campaign effectiveness study that combines survey data with user interaction analysis. By measuring key metrics, Brand Lift gives you insights into how your campaigns are affecting brand awareness and consumer perceptions.
We gather a range of insights to understand your campaign’s impact.
This includes surveying your audience before and after exposure to your campaign, analyzing behavioral data and measuring various brand metrics.
Brand metrics
Creation metrics
BRAND
AWARENESS
MESSAGE
ASSOCIATION
FAVOURABILITY
FAMILIARITY
CONSIDERATION
& PURCHASE
INTENT
How recognizable is your brand after the campaign?
How well do your audience associate your messages?
How positively do your audience perceive your brand?
How well-known is your brand?
What is the likelihood of purchase after exposure to your ad?
SEGMENTS
VS CLICKS
SEGMENTS
VS IMPRESSIONS
USER
REACTIONS
Which segments show the highest engagement?
How does your ad perform with different audience segments?
Which groups respond most to your ads?
Brand metrics
BRAND AWARENESS
How recognizable is your brand after the campaign?
MESSAGE ASSOCIATION
How well do your audience associate your messages?
FAVOURABILITY
How positively do your audience perceive your brand?
FAMILIARITY
How well-known is your brand?
CONSIDERATION &
PURCHASE INTENT
What is the likelihood of purchase after exposure to your ad?
Creation metrics
Segments vs Clicks
Which segments show the highest engagement?
Segments vs Impressions
How does your ad perform with different audience segments?
User reactions
Which groups respond most to your ads?
Learn how we gather, analyze, and report data to help refine campaigns and achieve the best possible results.
We integrate our tool with your campaign to gather relevant audience reaction data in real time. This data includes both survey responses and engagement metrics.
Our system analyzes how your campaign affects brand awareness, perception, and audience sentiment across different segments. We provide insights into which aspects of your campaign are working and where improvements can be made.
We provide detailed reports that break down your campaign's performance. These reports allow you to optimize your campaign to ensure the best possible outcomes.
Accurate data that helps to make informed decisions and maximize campaign effectiveness.
Brand Lift can be also an effective way to finalize your campaign, offering valuable data to confirm whether you've met your goals.
