Footfall is more than just the number of visitors.
It’s about understanding how your digital campaign drives real-world traffic to your store. By integrating footfall data with your online campaigns, you can optimize your marketing strategy and boost customer engagement.
As more brands with physical stores turn to digital campaigns to drive offline sales and attract new customers, we’re here to help.
We combine advanced footfall tracking technology with customized advertising campaigns, tailored to meet the specific needs of your business.
Powered by our unique QID identifier — independent of cookies — our solution enables precise tracking and optimization of campaigns based on targeted segments and keywords. This ensures you get the most out of your marketing efforts, while gaining valuable insights into customer behavior both online and offline.
Our footfall tracking technology collects detailed data on customer visits and behaviors, including both demographic and behavioral data. This allows us to:
Understand
customer patterns and preferences
enabling better-targeted
campaigns.
Optimize
marketing efforts by reaching the
right audience at the right
time.
Improve
store operations with data on peak
visit times and customer
flow.
Measure
campaign effectiveness, ensuring that
marketing investments
drive real-world
results.
By leveraging these insights, businesses can enhance customer engagement, increase foot traffic, and make data-driven decisions that lead to sustained growth.
In a recent project for a shopping mall, we analyzed the entire customer journey—from ad views to website visits, and ultimately, in-store visits. By integrating footfall data with digital campaigns, we significantly increased foot traffic and achieved a viewability rate of nearly 85%, well above industry standards.
The campaign also provided valuable insights for future strategies, including geolocation data, demographics and interests, and visit frequency. These insights will be valuable for the client’s future marketing strategies, helping to refine targeting and improve campaign results.
EXPERIENCE &
EXPERTISE
We have years of experience working with footfall data, helping businesses analyze customer behavior and apply insights to optimize their marketing campaigns.
FLEXIBLE &
SCALABLE
Our solutions are adaptable to various industries. Whether you're managing a retail store, shopping mall, or any other physical space, we tailor our services to your needs.
DATA SECURITY &
COMPLIANCE
We prioritize data security and comply with all regulations, including GDPR. adQuery ensures brand safety by executing campaigns in a secure, controlled environment, protecting your brand from unwanted content.