Compare store visit rates between exposed and unexposed groups to understand whether media activity generated measurable lift.
Footfall measurement for in store visits
Measure how digital advertising translates into physical store visits. Instead of relying only on online metrics, you gain visibility into how media activity influences offline visits — across locations, time frames and audiences.
Traffic you can measure.
Schedule a consultationFrom online exposure to offline behaviour
Customers don't move in a straight line. They see an ad, search for information, and visit a store later.
Footfall analysis allows you to understand that journey. Instead of relying only on online metrics, you gain visibility into how campaign exposure correlates with real visits — by location, time frame, and audience segment.
Technology behind footfall
Footfall measurement connects ad exposure with store visits.
Campaign exposure is linked with aggregated location signals using our first-party identifier, QID. This makes it possible to analyse how media activity leads to store visits without identifying individual users.
Results can be reviewed by audience, creative, region and campaign period. The same approach works for single stores and large retail networks.
How footfall informs your decisions
Footfall is delivered as a structured post-campaign analysis focused on offline performance.
Review results by audience, creative, region and campaign period to understand which segments generated the strongest offline response.
Measure location-level visit patterns and compare performance across stores, cities or retail regions.
Analyse response by day and time period to identify when exposure most effectively translated into store visits.
Still have a questions ?
Let's talk about how Footfall can support your campaign analysis.
Send emailCase study: campaign with footfall for shopping mall
A recent campaign for a shopping mall demonstrated how footfall measurement can inform real business decisions.
By connecting digital ad exposure with in-store visits, the team gained clarity on which audiences responded, when they visited, and which locations were most active.
These insights allowed the client to align media planning, campaign timing, and in-store operations with actual customer behaviour, rather than assumptions.
Footfall as part of a broader performance ecosystem
Footfall works best when it's not isolated. At adQuery, it works alongside media quality analysis, audience insights, and campaign optimisation. All supported by our proprietary technology.
Experience & Expertise
We have years of experience working with footfall data, helping businesses analyse customer behaviour and apply insights to optimise their marketing campaigns.
Flexible & Scalable
Our solutions are adaptable to various industries. Whether you're managing a retail store, shopping mall, or any other physical space, we tailor our services to your needs.
Data Security & Compliance
We prioritise data security and comply with all regulations, including GDPR. adQuery ensures brand safety by executing campaigns in a secure, controlled environment, protecting your brand from unwanted content.
Want to explore footfall for your locations?
Our team supports you in designing footfall measurement aligned with your store network, media strategy, and business objectives.
Contact us