Run cross-device campaigns under one operational framework. Integrate mobile, desktop, and CTV with shared targeting, optimization, and measurement logic.
Consistent campaigns, every screen.
According to IAB research, 88% of users switch devices when deciding on purchases.1
Most purchase decisions are not linear. A user may discover a product on mobile, compare it later on desktop, and watch related content on CTV. If communication does not follow this sequence, exposure becomes disconnected and performance data fragmented.
1 Media Influence on Consumer Telecom Purchases, IAB, Oct. 2017
An omnichannel strategy connects exposure, reinforcement, and decision within one framework. Instead of managing separate placements, we build a coordinated system that aligns devices, targeting, and measurement. This gives marketing teams clearer control over budget allocation and performance signals.
According to Magnite research, 71% of viewers now prefer streaming to traditional television.2
Video consumption has shifted toward streaming environments. Connected TV is now an established component of digital media distribution. CTV combines television-scale visibility with digital targeting and optimisation. Within a structured strategy, it integrates with mobile and desktop rather than operating independently.
2 IAB Europe, The IAB Europe Guide To Programmatic CTV, February 2023
Your ads remain visible and appealing on every device.
Multiple touchpoints increase the chances of customers interacting with your brand.
Reach viewers who have shifted away from traditional television.
adQuery structures cross-device campaigns within one behavioural model. Delivery across mobile, desktop, and CTV follows shared logic rather than isolated channel optimisation.
QID, our probabilistic first-party identifier, enables cross-device recognition within privacy-compliant frameworks.
Query Funnel structures delivery according to awareness, consideration, and decision stages.
Performance signals from all devices are analysed within one model, not in silos.
In our design studio, we design and produce ad creatives built specifically for omnichannel campaigns.
Each asset is adapted to the channel, device, and stage of the customer journey it supports.
If you are planning a structured video strategy across devices, our team is ready to support you.
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