What impact does online advertising have on the environment?
As an advertising platform, we feel socially responsible. When taking the next steps in the development of our technology, we pay special attention to ensure that it adapts to the environmental aspects. Sustainable development is extremely important to us, which is why we make every effort to meet the expectations not only of our partners, but also of the environment.
Our proprietary algorithm is the secret to our technology’s success. While working on a strategy to reduce CO2 emissions as a result of our campaigns, we have made every effort to ensure that our Q-ECO algorithm not only meets standards, but even sets them.
Our offer now includes green advertising campaigns based on Q-ECO and dedicated formats that allow us to reduce CO2 emissions by up to 60%. Step by small step, we are moving toward digital zero waste, setting new quality standards of online advertising.
The components of the Q-ECO algorithm include our formats in a new, energy-efficient version. They have been developed by our in-house Q-Design Hub based on the latest market trends and back-office case studies.
We believe that the accumulated knowledge and courage in making non-standard solutions will significantly reduce our carbon footprint.
