Power of Data | Q-research by adQuery

What is Q-Research?

Q-Research is a data-driven approach designed to provide insights into your campaign’s performance and its market impact. By integrating the latest technologies and advanced analytics, we offer solutions that help you measure and optimize your marketing efforts.

Our approach combines big data technologies with research methodologies to enable:

Precise measurement

of campaign impact

A deeper understanding

of consumer behaviors and preferences

Optimization

of marketing budgets
using reliable data

Real-time tracking

of changes

We use research that supports every stage of marketing campaigns, from planning to evaluation.

Data-driven tools optimizing ad campaigns

Our research tools

As part of Q-Research, we offer a range of research tools that support your strategy:

Footfall

Footfall research helps you understand how your digital campaigns influence in-store traffic. With detailed tracking of customer behavior, you can optimize your strategy and ensure you’re driving results both online and offline.

Brand Lift

Brand Lift helps you measure the true impact of your campaigns on brand awareness and consumer perception. By combining survey data with user interaction insights, we show you how your ads shape opinions and influence key brand metrics. Use this data to refine your strategy and improve results.

Digital advertising strategy for business growth

Attention Funnel

One of the key metrics we use is APM, designed to measure the quality of attention ads receive. APM allows us to compare channels and formats, identifying which ones truly capture your audience’s attention. Why APM matters? Traditional metrics like impressions, clicks, and CTR don’t measure the quality of interactions. APM goes beyond these, revealing how much real attention your ads actually receive.