Evaluate how your campaigns influence perception, attention and traffic. Q-RESEARCH connects media delivery with structured analysis to assess campaign effectiveness beyond reach and clicks.
Evidence for better decisions.
See moreQ-RESEARCH is our analytical approach designed to provide insights into your campaign's performance and its market impact. By integrating the latest technologies and advanced analytics, we offer solutions that help you measure and optimise your marketing efforts. It includes research modules and reports that measure campaign impact across perception, attention, and user behaviour.
Impact on brand perception
Quality of attention
Influence on store visits
Differences between audiences, formats and channels
Q-RESEARCH includes dedicated research modules aligned with different performance objectives.
Drive store visits
Footfall links media exposure with physical store traffic across locations and timeframes. It shows how digital activity translates into real visits, supporting smarter media planning and offline impact assessment.
Explore Footfall
Validate brand impact
Brand Lift evaluates how campaigns influence brand awareness, consideration and perception. By combining survey responses with exposure data, it shows how communication shapes brand metrics and where messaging performs best.
Explore Brand Lift
Maximise meaningful engagement
Attention Funnel measures how users engage with ads across formats and environments. This shifts evaluation beyond impressions and clicks towards engagement.
Explore Attention funnel
Access research you can build on
Q-RESEARCH doesn't end here. In our Resources, you'll find in-depth reports, ebooks, and practical materials — all built on real campaign data. Our reports are supported by industry partners, including IAB Polska and SW Research.
