HOW DO WE WORK?

We created the Q-ECO algorithm

Our proprietary algorithm is the secret to our technology’s success. While working on a strategy to reduce CO2 emissions as a result of our campaigns, we have made every effort to ensure that our Q-ECO algorithm not only meets standards, but even sets them.

Our offer now includes green advertising campaigns based on Q-ECO and dedicated formats that allow us to reduce CO2 emissions by up to 60%. Step by small step, we are moving toward digital zero waste, setting new quality standards of online advertising.

Eco friendly ads

The components of the Q-ECO algorithm include our formats in a new, energy-efficient version. They have been developed by our in-house Q-Design Hub based on the latest market trends and back-office case studies.

We believe that the accumulated knowledge and courage in making non-standard solutions will significantly reduce our carbon footprint.

We plant trees together

One of the additional activities supporting the environment is planting trees. We pledge some of the funds from campaigns o planting trees, which means that any organisation distributing ads via adQuery is effectively contributing to the offset of CO2 emissions. We believe that together we can achieve more.

WHY IS IT SO IMPORTANT?

Q-ECO is our answer to concerns about ecology and the environment. ESG is based on strategy and the consequences of its implementation. The digital industry is actively following these trends, but few players are taking specific, conscious action to reduce CO2 emissions.

adQuery wants to be a promoter of an active green attitude, using our own technology and developing it in the spirit of the main assumptions of ESG. Q-ECO is a future that begins today.