2024
Rebranding and integration of Open Mobi into adQuery
Creating e-commerce supporting technology – AI Q-commerce
Designing additional ad formats to respond to market trends, including:
Creating eco-friendly technology – Q-ECO algorithm
2023
Collaboration with new publishers
Expanding the product offer with Shopable Ads
Expanding the product offer to include the ability to implement conversion codes
Designing additional 10 ad formats to respond to market trends, including:
AdQuery's entry into the German market
2022
Collaboration with Top 10 publishers in Poland
Designing more than 20 additional ad formats based on social media trends, including:
Creation of a Brand Lift survey in the adQuery environment
Exceeding the reach of 20 million unique users
2021
Expansion of co-operating with more publishers
Moving all client campaigns to adQuery
Starting the work on building user segments
Starting the work on implementing Footfall Marketing into the offer
Adding additional capabilities, allowing more precise targeting of campaigns
2020
Google announces withdrawal of cookies
Discovering a niche in the advertising market
Creation of our own user identifier, independent of cookies [QID]
Creation of a tool that analyzes the advertising environment and contextual targeting [SEMTEQ]
Creation of an anti-fraud system [QOPS]
2 awards at the MIXX Awards in the category: Innovation&Smart Solutions
SEMTEQ
SEMTEQ provides contextual ad placement by detecting keywords, analyzing sentiment, and recognizing emotions. This allows for precise targeting and personalized content. It also ensures brand safety by filtering out inappropriate contexts and matching messages with user interests.
With SEMTEQ, your campaigns are secure.
QOPS
QOPS eliminates advertising fraud, protecting your brand and budget. With intelligent analysis of user history and detection of fake traffic, QOPS ensures your ads reach only real users.
With QOPS, you can be confident that your campaigns are placed in trustworthy environments.
QID
QID is our cookie-independent First Party identifier that stores data directly in the browser. It allows us to analyze user behavior for precise audience targeting and in-depth segment analysis.
With QID, we effectively verify users and fight advertising fraud.
